City of Cornwall: Profession In Play
“Shaping the minds of tomorrow”
Early Childhood Educators are so vital to the education of our youth, they interact with them at the most vital points in their development and are responsible for teaching the fundamentals of learning and life. The City of Cornwall is a beautiful place to live with parks and recreational facilities, they pride themselves on being a good place to raise a family.
Category
User Research
Marketing
Design
Video Production
Areas
IMC Planning
Brand Awareness
Pre-production Planning
Industry
Child Care Services
Team
UX Researcher
Graphic Designer
Cinematographer
Marketing Coordinator
Video Coordinator
Video Coordinator
Account Manager
Video Coordinator
The Challenge
Families mean kids, and kids mean a need for Early Childhood Educators, and unfortunately, the City of Cornwall found itself in a shortage of these particular professionals. With a low number of Early Childhood Educators, it becomes hard to accommodate a rise in families who are looking to make Cornwall their home.
The Solution
The City of Cornwall teamed up with Spark to figure out the best way to attract new Early Childhood Educators to Cornwall and encourage young adults to choose this as their profession in the future. It was determined that we needed to inform people about ECE and all the great things this career path has to offer.
Company Assets
Spark developed a few assets for the City of Cornwall including an in-depth marketing strategy, graphics to be used in their media, as well as video projects. The marketing strategy that Spark provided was backed with extensive research and interviews to ensure it could be effective in the target area now and in the future, it also included helpful guidelines on how to move forward with the assets after the project was completed. The graphics created were fun and full of life to catch the eyes of those viewing, they helped to add a pop to all kinds of media. There were extensive video assets created for this project because they held the key information for this campaign. They informed the viewer of all the things being an ECE in Cornwall could entail, they were visually appealing, and did a great job conveying the key message of the campaign.
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