Purafy
“We believe clean water is a right for all”
Purafy is a global leader in providing advanced, patented graphene-based solutions for clean drinking water. With a mission to combat water scarcity, Purafy believes that everyone deserves access to safe and sustainable drinking water. Their market-leading products revolutionize water filtration and purification, setting new industry standards and making a remarkable impact worldwide. Purafy's unwavering commitment to excellence drives its efforts to create a healthier, more sustainable future by transforming the availability and quality of drinking water.
Category
Video Production
Areas
Pre-production Planning
On-site Shoots
Product Shots
Post-production Cuts
Master Cut
Industry
Clean Water Technology
Team
Video Team Lead
Cinematographer
Video Coordinator
Video Coordinator
Video Coordinator
Account Manager
The Challenge
Purafy, a clean water technology company, faced the challenge of ensuring that water accessibility is a reality for everyone. With their range of innovative solutions designed to address various water-related situations, Purafy needed to effectively capture their products in action and share their benefits with consumers. However, the introduction of new technology posed a potential hurdle as it could be discouraging or intimidating for consumers unfamiliar with its usage and functionality.
The Solution
Spark provided a solution for Purafy by capturing product photos that showcased their innovative clean water technology. Additionally, Spark created instructional videos to guide consumers on using and understanding the new technology. These visuals and videos helped consumers engage with Purafy's products and empowered them to make informed choices.
Company Assets
In collaboration with Purafy, Spark created a comprehensive range of assets to elevate the brand and enrich the consumer experience. Captivating product images were crafted for the Portage, Shield, and G10 Graphene filter, showcasing their unique features and design. These visuals captured attention and conveyed the quality and innovation behind Purafy's products.
Spark developed a series of instructional videos to facilitate seamless product usage. Tailored specifically for the Portage, four comprehensive how-to videos provided step-by-step guidance on operation and maintenance. Additionally, two engaging video advertisements for the Shield effectively highlighted its exceptional capabilities and benefits. Four supplementary instructional videos for the Shield addressed different usage scenarios, providing detailed instructions for optimal performance. Troubleshooting videos were also created for both the Portage and the Shield, equipping consumers with valuable tips and solutions.
The diverse range of assets, including captivating visuals and informative videos, played a pivotal role in enhancing Purafy's brand presence. By combining visually appealing product images with practical guidance, Spark empowered consumers with the knowledge and confidence needed to embrace and make the most of Purafy's innovative clean water technology.
Other Projects
