Innovation Hub
Reflect, Impact, Create, Collaborate
Category
Design
Areas
Branding
Web Development
Print Design
Video
Industry
Social Enterprise
Team
The Innovation Hub is a collaborative and innovation-driven space located within the walls of St. Lawrence College. Anchored by its values of Creativity, Collaboration, Critical Thinking, Reflection, and Social Impact, the Innovation Hub works to build meaningful connections in the St. Lawrence College and Kingston communities. Unlike most innovation centers that exist within post-secondary schools, the Innovation Hub is a space that can be utilized by anyone, not just students or entrepreneurs. It was created to foster creativity and collaboration as well as to be utilized as an event space that brings ideas of all kinds together.
The Challenge
The Innovation Hub is made for people to come together and collaborate, however it is hidden on the 2nd floor of St. Lawrence and many people often miss it or don’t know what it is. The challenge was to reach out to the students and local community to let them know that the Innovation Hub is open and ready to start fostering creativity and innovation..
The Solution
To help support the Innovation Hub in meeting its objective of generating awareness around the offerings, benefits, and intended uses for the space, Spark developed a website and branding package that carries the messaging that defines the Innovation Hub as a space for creativity and collaboration. Additionally, Spark produced a captivating video that complemented the website by conveying the same messaging and capturing the essence of the Innovation Hub's dynamic environment.
Company Assets
With the help of Spark, The Innovation Hub now has an engaging website that effectively highlights its core values: creativity, collaboration, critical thinking, reflection, and social impact. The website offers a captivating online experience that accurately represents the essence of the space, allowing visitors to explore and connect with the Innovation Hub. They also received a welcoming and informative video highlighting why the Innovation Hub exists, the versatility of the space, and how it benefits St. Lawrence College students and communities. Promoting the Innovation Hub and raising awareness, has prompted members of St. Lawrence College, as well as members of the community, to utilize the space, as well as effectively present the space as a helpful resource.
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