Parasol Financial Solutions
“Professional financial advice with a very personal touch”
Category
Design
Areas
Brand Development
Digital Design
Industry
Financial Services
Team
Emily Raite
Parasol is an independent financial solutions firm that aims to establish connections and formulate effective strategies to assist clients in achieving their financial objectives. The company is committed to offering top-notch, expert guidance with a personalized approach.
The Challenge
With its management change happening and Campbell Graham becoming Parasol, the big challenge is to rebrand yet preserve the identity of the firm as a financial consultant while expanding its services from finance to insurance.
The Solution
Spark worked along with the team in understanding the long-term vision of parasol and developed an identity that carriers the expertise of Campbell Graham while introducing new services and vision to its business.
Company Assets
Our team devised an uncomplicated yet potent monogram, encapsulating the ethos, vision, and mission of Parasol. We fashioned a unique visual language to symbolize the refreshed brand identity. The color purple has been chosen for its crucial role in establishing brand recognition, while the typefaces and patterns were meticulously picked and designed to portray the business as both approachable and friendly.
Every element of the brand seamlessly integrates across both print and digital platforms. The chosen color scheme infuses a modern and revitalizing ambiance, while our strategic messaging is designed to boost customer traffic to our business, particularly in the Kingston area.
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