Texture with Confidence
“Sharpening Skills in Hairstyling”
Category
Brand Identity
Video Production
Digital Advertising
Areas
Video Shoot & Production
Digital Design
Branding
Industry
Hair Care & Esthetics Services
Team
Texture with Confidence is the product of St. Lawrence College & Kingston Economic Development coming together to find a solution to a common problem, hairstylists who don’t know how to work with textured hair. Texture with Confidence offers free training sessions to local stylists, including workshops and question sessions, to help them understand the skills required to work with textured hair. They believe everyone deserves the opportunity to enjoy the salon experience, with no more fear of leaving with something they didn’t want or even nothing at all.
The Challenge
As a free workshop, the Texture with Confidence challenge was getting people out of their salons and into the seats of their workshops. They wanted to create a campaign that would show off all aspects of the unique opportunity they had to offer and excite people into participating.
The Solution
Spark teamed up with Texture with Confidence to create a brand that stylists could recognize, trust, and really get behind. We worked to create a beautiful brand image that is recognizable and we attended some of the training sessions to capture footage that was used to create effective marketing materials. The culmination of our efforts was the creation of a wrap-up video, which premiered at the Building Inclusive Communities Event. Texture with Confidence program achieved an award-winning milestone as they received the Inclusive Community Champion Award, thanks in large part to the valuable assets provided by Spark.
Company Assets
Spark's assets shaped Texture with Confidence's brand and facilitated sharing with others. The design team dedicated their efforts to creating a logo that captures the brand's essence and aligns with its aesthetic. The final design is simple, clean, and authentic to Texture with Confidence. Brand guidelines accompanied the logo to ensure its proper usage and maintain consistency in campaigns across platforms.
Sparks video team attended a few of the teaching sessions run by Texture with Confidence with the purpose of collecting videos that could be later used in marketing materials. They blended in seamlessly during the training and were able to shoot some incredible footage that really shows off Texture with Confidence, the skills being taught, and the mission they’re trying to share. From those videos Texture with Confidence was able to create quality content to use on their pages, as well as being able to pull images from stills in the video.
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